Privacy policy
Privacy Policy
This Privacy Policy explains how Avernea collects, uses, stores, shares, and protects personal information when you visit our website, place an order, contact us, or use our services.
Quick summary
We collect information needed to process orders, arrange delivery, provide customer support, improve your shopping experience, and communicate with you.
Order information
We use your details to process orders, payments, delivery, returns, exchanges, and support requests.
Security and fraud checks
We may use information to help protect our store, customers, payments, and services from misuse.
Communication choices
You may unsubscribe from promotional emails, while still receiving important order-related messages.
Avernea is the responsible party for personal information processed through avernea.co.za. References in this Privacy Policy to “Avernea”, “we”, “us” and “our” mean the Avernea business that operates avernea.co.za.
Avernea operates this website and online store, including related information, content, features, tools, products, and services. These are collectively referred to as the “Services”.
Avernea is powered by Shopify, which helps us provide our ecommerce Services to you.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies to the collection, processing, use, and disclosure of your personal information.
“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymised or de-identified so that it cannot reasonably identify you.
Depending on how you interact with Avernea, we may collect or process:
- Contact details: name, email address, phone number, billing address, and shipping address.
- Payment and financial information: payment method, payment confirmation, transaction details, and related payment information.
- Account information: username, password, preferences, settings, and security information.
- Order and transaction information: products viewed, added to cart, purchased, returned, exchanged, cancelled, or saved.
- Communications: messages, support requests, reviews, and information you provide when contacting us.
- Device information: device type, browser, IP address, network connection, and unique identifiers.
- Usage information: how you interact with, browse, and use our website and Services.
We may collect personal information from the following sources:
- Directly from you: when you create an account, place an order, contact us, submit information, or use our Services.
- Automatically through our website: including device data, browsing activity, cookies, pixels, and similar technologies.
- From service providers: when they help us operate the store, process payments, fulfil orders, provide support, or analyse performance.
- From partners or third parties: where permitted by law and relevant to our Services.
We may use personal information for the following purposes:
- To provide and improve our Services: process orders, accept payments, arrange delivery, manage accounts, handle returns or exchanges, remember preferences, and improve your shopping experience.
- To personalise your experience: show relevant products, improve website performance, and help make the store easier to use.
- For marketing and advertising: send promotional emails or messages, show ads, and recommend products based on your activity, where permitted by law.
- For security and fraud prevention: protect customers, payments, accounts, our website, and our business from suspicious or harmful activity.
- To communicate with you: respond to enquiries, provide customer support, send order updates, and maintain our customer relationship.
- For legal reasons: comply with laws, respond to valid legal requests, enforce our policies, and protect our rights.
Avernea’s Services are hosted and supported by Shopify. Shopify collects and processes personal information about your access to and use of the Services so that the store can function and improve.
Information you submit to Avernea may be transmitted to Shopify and to third-party service providers, including parties located in countries outside your country of residence.
Shopify may also process information from your interaction with our store, with other merchants, and with Shopify in order to provide enhanced features, protect services, improve merchant tools, and support personalised experiences.
To learn more about how Shopify uses personal information, you may review Shopify’s consumer privacy information through Shopify’s own privacy resources.
We and our service providers may use cookies, pixels, tags, analytics tools, and similar technologies to operate the website, remember preferences, analyse performance, improve the customer experience, and support marketing or advertising.
Your browser may allow you to disable or manage cookies. If you disable some cookies, certain website features may not work correctly.
We may send promotional messages, offers, updates, or marketing communications where permitted by law.
You can opt out of promotional emails by using the unsubscribe option in the email. Even if you opt out of promotional communication, we may still send non-promotional messages, such as order confirmations, delivery updates, payment updates, support replies, and policy-related notices.
Our website may contain links to websites, platforms, tools, or services operated by third parties.
If you follow a link to a third-party website, you should review that third party’s own privacy policy, security practices, and terms. We do not control and are not responsible for third-party websites, their content, or their privacy practices.
Our Services are not intended for children under the age of majority in their jurisdiction.
We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided personal information to Avernea, contact us so we can review and delete the information where appropriate.
We use reasonable measures to help protect personal information. However, no security method is perfect or guaranteed, and information transmitted online may not always be secure.
We recommend that you do not send sensitive or confidential information through unsecure channels.
We retain personal information for as long as reasonably necessary to provide Services, maintain accounts, fulfil orders, comply with legal obligations, resolve disputes, enforce agreements, and operate our business.
Depending on where you live, you may have certain rights regarding your personal information. These rights are not absolute and may apply only in specific circumstances.
Your rights may include:
- Access / know: request access to personal information we hold about you.
- Delete: request deletion of personal information, subject to legal and operational requirements.
- Correct: request correction of inaccurate personal information.
- Portability: request a copy of your personal information in certain circumstances.
- Opt out of targeted advertising or sale/sharing: where applicable law gives you this right.
- Manage communication preferences: unsubscribe from promotional emails or messages where applicable.
If you are located in the United Kingdom or European Economic Area, you may also have rights to object to certain processing, restrict processing, or withdraw consent where processing is based on consent.
We may need to verify your identity before processing a rights request. You may also be able to designate an authorised agent where permitted by applicable law.
If you have a complaint about how we process personal information, please contact us at info@avernea.co.za.
Depending on where you live, you may also have the right to contact your local data protection authority or appeal a decision relating to your privacy request.
We may transfer, store, or process personal information outside the country where you live, including through Shopify and other service providers.
Where required by law, international transfers may rely on recognised legal mechanisms, contractual safeguards, or other lawful transfer methods.
We may update this Privacy Policy from time to time to reflect changes in our practices, store operations, legal requirements, service providers, or other business needs.
When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date where appropriate.
Shopify. Our online store is hosted by Shopify. Shopify processes store, product, order, checkout and customer account information on our behalf.
Yoco. Card payments are processed by Yoco. Card details are collected and handled by the payment provider and its banking partners. We do not receive or store full card numbers.
Meta (Facebook and Instagram). We operate an Avernea Facebook Page and the Instagram account @officialavernea. When you send us a message or comment on our content, Meta provides us with that message or comment and the profile information attached to it, such as your name, profile picture and the Meta-scoped identifier for your account, so that we can reply to you. We may also use Meta advertising and measurement tools in connection with our website and our advertising.
Gmail. Customer support email sent to info@avernea.co.za is received, stored and managed through the Google Gmail service.
Automated support assistance. We use an automated customer support assistant to help read and respond to enquiries received through our website, our support email address and our Facebook and Instagram accounts. It is used for routine matters such as order status, product questions, delivery queries and general information.
Human review and escalation. The automated assistant does not make final decisions about refunds, disputes, complaints or other matters affecting your rights. A person at Avernea can review, take over and respond to any conversation, and those matters are escalated to a person.
International processing. Several of the providers described above operate outside South Africa. This means your personal information may be processed in other countries by those providers.
Deleting support and social interaction data. You can ask us to delete eligible customer support and social media interaction data. See our Data Deletion Requests page, or email info@avernea.co.za.
If you have questions about this Privacy Policy, our privacy practices, or if you want to exercise a privacy right available to you, contact us at:
Email: info@avernea.co.za
Need privacy support?
Email Avernea with your request and include enough detail for us to identify and assist with your account, order, or enquiry.